Big Heart Pet Brands Interview Question: How do you go about analyzing... | Glassdoor

Interview Question

Category Manager Interview Walnut Creek, CA

How do you go about analyzing data

Tags:
data analysis, category trends
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I start by looking at the big picture (industry wide trends) and then I look to see if these trends apply to my customer. I then look at how the category is performing and finally I look at what brands are driving such performance. It is always important to understand what are the drivers of positive performance (to encourage the customer do continue doing it) and what are the drivers of negative performance and provide solutions to them

Interview Candidate on Jun 27, 2010

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