Merkle Interview Question: How would you go about segmen... | Glassdoor

Interview Question

Senior Analyst Interview Denver, CO

How would you go about segmenting email addresses for CRM

  purposes?
Answer

Interview Answer

1 Answer

0

I would download the list of emails that are opted-in on a certain product and append them to any data classifications we had (gender, income, interests), code them on a binary scale and run a k-Nearest Neighbors cluster. Then I would de-code the means from the output and group the most likely sections by their output.

Interview Candidate on Jun 13, 2018

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