PlayStation Interview Question: I got a business case questio... | Glassdoor

Interview Question

Marketing Interview Foster City, CA

I got a business case question for one of their products

 . They asked me what strategy I would use to launch it.
Tags:
business case, marketing, mba
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Interview Answer

1 Answer

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Lucky for me, I had researched about the product and was able to make smart assumptions. After stating my assumptions and asking about other facts, I talked about the company SWOT and the product's 4Ps to reach my conclusion. They mentioned my case answer was very good.

Interview Candidate on Oct 25, 2009

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