Digitas Interview Question: I had lengthy discussion abou... | Glassdoor

Interview Question

Associate Account Planner Interview(Student Candidate) Boston, MA

I had lengthy discussion about a brand that I liked and

  then had to chose a brand in the same category that I believed was weak and why. From there I had to give recommendations on how I would change this brand's current strategy. The question was completely fair as it was trying to reveal how I think. That being said, since I don't spend a lot of time thinking about brands I don't like, I had trouble articulating why I didn't like this certain brand (especially because the category was so narrow).

Add Answers or Comments

To comment on this, Sign In or Sign Up.