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Interview Question

Interview London, England (UK)

If an acquisition or merger was happening and you couldn't

  get hold of the CEO, what would your next step be to get a story?

Interview Answer

3 Answers


Pretend you're someone else, don't mention you're a journalist. AVOID the PR team as their job is to block your access to the executives etc.

Interview Candidate on May 17, 2012

Wrong answer. Almost introduce yourself as a journalist. If you can't get the CEO, try to get the CFO or some other senior executive. You very well might have to go through the proper PR channels or even an investor relations person. While it is true that spokespeople sometimes run interference, often times they are very helpful. If you can't reach someone at the company, back up your story with public records and interviews with other industry sources.

Anonymous on Dec 9, 2014

*Always introduce, not almost introduce.

Anonymous on Dec 9, 2014

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