A.T. Kearney Interview Question: If you were a tile manufactur... | Glassdoor

Interview Question

Associate Interview(Student Candidate) San Francisco, CA

If you were a tile manufacturer with declining Sales, how

  will you improve your Sales

Interview Answer

1 Answer


This question can be a very long question, so it is best to ask scope limiting questions on top of a typical Market Strategy/ Growth Framework. There are many strategy frameworks, but on this model, I followed a combination of R = P x Q and a 4C framework. I was able to quickly find out that the subject company was a market leader and other players were all <15% market share but growing. The company's massive existing Operations footprint was prohibiting new processes, materials and sourcing practices causing higher cost.

Interview Candidate on Jul 13, 2015

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