dunnhumby Interview Question: If you were advising a grocer... | Glassdoor

Interview Question

Intern Interview Philadelphia, PA

If you were advising a grocery chain on how to find their

  most loyal customers what data would you want to collect in order to identify these customers?

Interview Answer

2 Answers


Its a tough one.

Interview Candidate on Mar 22, 2013

Sort the data of customers according to various metrics, like the frequency of visits and home deliveries, average amount spent on each visit, variety of goods bought, etc. Identifying bulk purchasers, identifying those customers whose buying patterns didn't change even after competition opened its shop in the vicinity, identifying the customers who have bought shop-specific cards for payment, interviewing the shop staff to identify the customers who are most well acquainted and appreciative of the services provided by the shop staff, letting customers fill up forms for their feedback on the quality of services provided by the shop and asking them about any other shops that they visit frequently.

Madhur Gupta on Apr 23, 2017

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