CityGrid Media Interview Question: In a cold-call scenario, desc... | Glassdoor

Interview Question

Inside Sales Interview West Hollywood, CA

In a cold-call scenario, describe how you would approach a

  prospect who has recently had negative experiences with local advertising.

Interview Answer

1 Answer


1. Accept and empathize the negative sentiment; be apologetic.
2. Discover and ascertain what failed in previous campaigns.
3. Qualify prospect through delivering company's value proposition.
4. Advance prospect to next visit in near future.
5. Prepare, study, and rehearse.

Interview Candidate on Dec 19, 2011

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