Euromonitor Interview Question: Technical question: market si... | Glassdoor

Interview Question

Consulting Analyst Interview

Technical question: market size statistics provided by

  trade associations are usually smaller than statistics collected from other channels. Please give one possible reason for this.

Interview Answer

1 Answer


This may be due to the fact that trade associations take into account only the organised market figues, while other channels may estimate and add the unorganised market figures aswell.

Ashish on Jul 30, 2015

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