Kraft Heinz Company Interview Question: Tell me about a well marketed... | Glassdoor

Interview Question

Associate Brand Manager Interview Glenview, IL

Tell me about a well marketed product

Answer

Interview Answer

2 Answers

3

Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).

Diane C. on Oct 23, 2013
0

Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.

Anonymous on Jul 4, 2017

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