Kraft Heinz Company Interview Question: Tell me about a well marketed... | Glassdoor

Interview Question

Associate Brand Manager Interview Glenview, IL

Tell me about a well marketed product


Interview Answer

2 Answers


Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).

Diane C. on Oct 23, 2013

Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.

Anonymous on Jul 4, 2017

Add Answers or Comments

To comment on this, Sign In or Sign Up.