AOL Interview Question: Tell me about the analogies b... | Glassdoor

Interview Question

Account Manager Interview New York, NY

Tell me about the analogies between financial trading and

  the Adtech space right now

Interview Answer

1 Answer


It's all about algorithms. The digital economy resorts to several types of algorithms; from simple ones like the ones an elevator uses to more complex ones like the ones used for Artificial Intelligence (they allow machines to learn and act accordingly).

Last generation of Adtech is very effective detecting consumer context and history to manage online advertising more effectively; more or less what trading algorithms do, crossing attributes, history and context information to guide trigger trading decisions.

I wrote about it a while ago:

Melissa Jarquín Molina on Aug 21, 2013

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