Bsnl Interview Question: What Marketing Strategies you... | Glassdoor

Interview Question

Sub Divisional Engineer Interview Indore (India)

What Marketing Strategies you should adopt for BSNL in this

  competitive atmosphere where many competitor players are in the market?
business case, marketing, mba

Interview Answer

1 Answer


In my opinion, first of all, Customer service should be improved to enhance the customer satisfaction. Secondly, All good and potential products ( for Eg. EVDO data card- providing 2.4mbps speed with a Rs.750/- unlimited plan ) should be properly marketed so that an awareness among customers can be ensured.
And third, the opportunity of cross- selling and up-selling should be exploited.

Interview Candidate on Jul 5, 2012

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