Zynga Interview Question: What are the important metric... | Glassdoor

Interview Question

Product Manager Interview San Francisco, CA

What are the important metrics used in our games?


Interview Answer

1 Answer


At any one point there are two types of metrics - engagement and monetization with each having standard KPIs and game specific KPIs

- Standard - DAU, MAU, # Daily Sessions, 3/5/10/20 Day retention, time between sessions, Avg #of Sessions/User, # of installs/downloads
- Specific - Avg EXP/Level users reach, # of PvP interactions/session, # of battles/games played/session, etc

- Standard - Daily Revenue, ARPU, ARPDAU, ARPMAU, AMRMU, LTV of a user
- Specific - funnel analysis of payment/IAP flows, grind currency inflation, premium currency inflation, in-game inventory metrics (more for game design/features)

Alamgir on Jul 4, 2012

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