Twitter Interview Question: What do brand advertisers car... | Glassdoor

Interview Question

Group Product Manager Interview San Francisco, CA

What do brand advertisers care about most?

Answer

Interview Answer

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Brand Advertisers care about their brand levers the most i.e. brand equity, reach, engagement, conversion(depending on leads/sign ups etc) and sales(the most important).

If Brand Advertisers are able to track the effectiveness of their dollars they are spending on a platform in context of these levers, they will invest more advertising dollars.

Also the format/experience matters as well where they need want to get the liberty to engage their audience and reflect their brand image.

This is a tricky area where the platform has to maintain the sanctity of the platform and brands are pushing for more room.

Faisal on May 15, 2017

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