Victoria's Secret Stores Interview Question: What does it mean to have an ... | Glassdoor

Interview Question

Store Manager Interview Saint Louis, MO

What does it mean to have an emotional connection to a

  brand and why is that important when choosing who to work for?

Interview Answer

1 Answer


An emotional connection means that a person has a connection with that brand prior to applying or working there. For instance, I shopped at Victoria's Secret for years and was a very loyal customer. Therefore, I had an emotional connection and would most likely perform higher than someone that did not.

Interview Candidate on Feb 7, 2013

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