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Interview Question

Interview Seattle, WA

What is the difference between marketing for a brand and

  retail company?
marketing, retail

Interview Answer

1 Answer


When you are marketing a brand, you are trying to create a persona and image that persuades your target demographic to desire the product/service. When you are marketing for retail, you are trying to generate transactions/sales/orders or foot traffic by promoting several brands or items. In the case of Nordstrom, they are able to do this while maintaining their brand image very well!

Brian Tucker on Aug 2, 2013

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