SkinMedica Interview Question: What is the marketing strateg... | Glassdoor

Interview Question

Marketing Manager Interview Carlsbad, CA

What is the marketing strategy of your former company?

Tags:
marketing, mba, difficult, communications, sales, product management, sales management, competive information  See More
Answer

Interview Answer

2 Answers

1

They were picking my brain to see if I would spill the beans on the competitive activities of my former employer.

Interview Candidate on Jul 8, 2010
3

Agree with the candidate’s answer- it is a test to see if you are
a) willing to spill the beans - which also indicates your potential loyalty to the new company
b) aware of the confidentiality clause in your former contract (again, probably one here too).
However, there are still ways to answer this, such as:
"While I need to remain respectful of sensitive company information, I can indicate that they are focused more on the mid-sized market; but you probably know that from your competitive analysis” Or pick some other generic non sequitur like east coast, Midwest, etc

MF on Jul 17, 2010

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