McKinsey & Company Interview Question: What should a mid-tier Europe... | Glassdoor

Interview Question

Management Consultant Interview

What should a mid-tier European coffee firm do with the

  emergence of low-cost and luxury brands?

Interview Answer

1 Answer


I ended up recommending buying the low cost brand and running the original as a luxury to give two brands in the market. The partner revealed he recommended selling the firm to the budget brand.

Interview Candidate on Oct 30, 2011

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