Google Interview Question: Would you prefer to have new ... | Glassdoor

Interview Question

Quantitative Analyst Interview Mountain View, CA

Would you prefer to have new products through innovation or

  focus on your current main products? Please provide me some examples from your prior experiences to answer this question.

Interview Answer

2 Answers


I am aware that innovation is key to success for Google, and I have always been on the innovation side to explore the opportunities and being creative to come up with new products and solutions. However, I thought that this question might also be a tricky one, and therefore, I tried to emphasize the benefits of focusing on the current products in some situations as well. The answer is subjective and it also depends on the industry that you are involved in. In the end, I felt that the manager wasn't really satisfied with my answer.

Interview Candidate on Jul 12, 2011

Think of BCG Matrix approach (Cash cow, dog, star, ?). In short you need both. You need to keep current projects to make money (cash cow, star), and then use the money to fund new ideas. It is a strategic question.

Farhad on Jun 13, 2017

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