McKinsey & Company Interview Question: You are among the engagement ... | Glassdoor

Interview Question

Senior Associate Interview Bogotá, Bogota (Colombia)

You are among the engagement team in a client that sells

  beauty products, specifically hair dyeing kits in China. There are several other brands in the market (exhibits and market data is provided). How should go on consulting this client on launching a new product line to better compete?
Answer

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