Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer
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Interview Question
Interview Answer
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You rose the price. Ly vs ty. Ly comps vs unit comps.
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Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.