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Kraft Heinz Company

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Kraft Heinz Company

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Interview Question

Associate Brand Manager Interview

-Ewing, NJ

Kraft Heinz Company

You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

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3 Answers

17

Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.

Anonymous on

8

Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer

Steve on

1

You rose the price. Ly vs ty. Ly comps vs unit comps.

Anonymous on

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