Kraft Heinz Company Interview Question: You are an ABM for Chips Ahoy... | Glassdoor

Interview Question

Associate Brand Manager Interview Ewing, NJ

You are an ABM for Chips Ahoy. You notice that

  sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

Interview Answer

3 Answers


Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.

Interview Candidate on Jun 21, 2012

Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer

Steve on Nov 15, 2012

You rose the price. Ly vs ty. Ly comps vs unit comps.

Anonymous on Aug 30, 2016

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