Advertising director Interview Questions

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Advertising Director interview questions shared by candidates

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Amazon
Senior Product Manager, Social Media Advertising was asked...June 26, 2012

Tell me how you would scale a social media software platform?

3 Answers

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Less

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Less

I didn't have a good answer for this one.

Which advertising campaign that I conceived was a disaster and how did I bring it around?

1 Answers

It was a FMCG product ( consumer product ). There had been a sudden escalation in the rates for TV slots and the client's budget could not accommodate the sudden spike. We were able to reduce the number of cities in this marketing blitz and still get a huge bang for our buck. Less

Power Play Marketing

Can you sell?

1 Answers

The point of the interview process is to determine whether the candidate possesses, the pristine communication skills, and extremely out-going and assertive personality, to be successful in this position. The answer to that questions, is not necessarily judged by what the candidate says, but rather how he/she is able to communicate the point, and the level of confidence he or she is able to convey. Power Play Marketing is looking for candidates with a student mentality, who are confident and out-going, yet eager to learn and take direction. Less

Power Play Marketing

Asked several times why I would want to work here even though I had experience in sales and media advertising, which seemed strange at the time to have to convince someone that I wanted to work there rather than the other way around...

1 Answers

Told the manager the uncapped commissions and bonuses available to those who wanted to earn them seemed like a great opportunity for anyone, experienced or otherwise. Less

Power Play Marketing

What are some of your prior sales experiences?

1 Answers

I explained how I've done door-to-door sales, and how I would be thrilled doing Inside Sales, because I only have to be on the phone! Less

Access Intelligence

Had worked with these folks and left another job to come back. No real difficult questions

1 Answers

because i wanted to work with them again

American Family Insurance

Tell me about a time when you failed miserably in something you were doing.

1 Answers

I responded that I didn't consider anything to be a miserable fail but there have been instances where I didn't achieve my objectives. I call them failing forward. As long as I learn from what hasn't been successful that isn't a failure to me. Less

South Magazine

How well do you work under pressure?

1 Answers

I worked in NYC where work was your life. Pressure is adorable.

Centaur Media

Where do you see yourself in 5 years?

1 Answers

Running my own company

J. C. Penney

What would you do if you were faced with an incomplete or vague creative brief for an important project with a tight timeline?

1 Answers

This is always the dilemma in this line of work. It truly depends on how much and what is given. What can be started on and resource allocation are key factors in answering that question. Needless to say, my answer was verbose. Less

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