It was a FMCG product ( consumer product ). There had been a sudden escalation in the rates for TV slots and the client's budget could not accommodate the sudden spike. We were able to reduce the number of cities in this marketing blitz and still get a huge bang for our buck.
I answered that my biggest strength and weakness was actually the same thing - my emotions. I answered that I was going to help the company grow by working my way up in to human resources and helping find great people to work on an already awesome team. Two and a half years later, I have done so and couldn't imagine working anywhere else. I love what I do every day and come to work singing. My fellow team mates do the same thing.
I generally focused my answers on the success of the team and company at large. Centered on the idea that putting employees, even difficult ones, in situations where they were set up to succeed, vs fail, was key. If there were still issues, then I was very matter-of-fact with my own philosophy of not hiring a-holes, and that sometimes the talent did not justify the personality.
What is your current employer doing better than we are? I work in marketing so I had to answer based on my research done prior to interview. I was so happy I did a ton of research/comparison before going in.
Minimal honestly. But in school I did contribute sparingly to a newsletter that covered local restaurants in the area. It was a small, college town so it gave me a chance to work pretty closely with the business owners.