What is your current employer doing better than we are? I work in marketing so I had to answer based on my research done prior to interview. I was so happy I did a ton of research/comparison before going in.
I answered that my biggest strength and weakness was actually the same thing - my emotions. I answered that I was going to help the company grow by working my way up in to human resources and helping find great people to work on an already awesome team. Two and a half years later, I have done so and couldn't imagine working anywhere else. I love what I do every day and come to work singing. My fellow team mates do the same thing.
Step through a sales funnel's metrics (revenue on a product, all costs associated with the sale, ad click through rates, website call-in rates, conversion rates) to back out the maximum cost to acquire a website visitor.
A company with growth potential is very important to me. I have over 4 years experience as an Account Manager at a full service Advertising and Marketing agency. I am looking to transition to a new company with a wider range of clients and opportunities to move up within the company.