Advertising Sales Representative Interview Questions
54
Advertising Sales Representative interview questions shared by candidatesWhat is the difference between direct and indirect marketing?
1 Answers↳
Direct Marketing vvs. Indirect Marketing: Both of these originate from the marketing communication method called “promotion”. Direct marketing is in the form of magazines, newspapers, advertisements, or TV commercials. While indirect marketing takes the form of social media account promotions, blogs, or email campaigns that are not involved any physical activities to sell. Less
The hiring manager didn't ask any thought-provoking questions; softballs. The senior executive askes me to describe would I would do in the first 4 weeks of employment.
1 Answers↳
Study account history and immediately begin to lay out a 12-month plan that identifies significant key opportunity dates and target account (active or new prospects) suitable for each special publication or event date. Less
Interview questions included: What was a sale you are most proud of? Do you like working as a team? What is your approach to prospecting? How many contacts should you/can you make in a day? Can you be productive working from a home office? Do you have a home office? Give examples of sales to smaller travel customers and larger customers. How much time should you spend working on smaller accounts vs. larger accounts? How would you handle objections about print vs. digital options?
1 Answers↳
Preferred answers were those that showed ability to handle both large and small accounts and to make priority decisions on the fly to ensure that a pool of large and small customers received adequate attention. Less
The most difficult part of the interview is the "Role-Play", where you are the Sales Rep. & they get to be the "Difficult Car Dealer". You have less than 5 minutes to read the specifics about the Dealership, seek a couple of different solutions for them, (Even though you don't really know the solutions at that time) and sweat through the denials, rejections, rebuttals, etc.
1 Answers↳
I have experience with Car Dealers, so wasn't phased by the rejections. I have handled much worse than they threw at me. Less
If I was willing to relocate at my own expense. I lived an hour away in another county.
1 Answers↳
I relocated at my own expense. It was a mistake.
How would you sell advertising both print and more specifically digital - what experience do you have with that?
1 Answers↳
I asked them what they hoped advertising would do for them. Once they told me, I asked what they wanted to advertise, who they felt was the intended audience was and then if they needed any help producing the ads. We discussed the difference between print and digital advertising, how they effect different demographics in different ways and the benefits of both long retention v/s many views. I explained what we could do re helping design and produce the ads and the interview told me he'd buy Less