Associate Brand Manager Interview Questions | Glassdoor

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Associate Brand Manager Interview Questions

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You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

3 Answers

Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.

Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer

You rose the price. Ly vs ty. Ly comps vs unit comps.

Tell me about a well marketed product

2 Answers

Tell me about yourself, do you have a family?

6 Answers

Whats your biggest risk within your career?

4 Answers

Behavioral question related to previous working experience

3 Answers

Why do you want to work at Colgate?

3 Answers

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Tell me about a time when you had to work with a difficult person

2 Answers

Describe yourself

2 Answers

Walk me through your resume - tell me why you're qualified.

2 Answers

Why do you want to work in Neenah, WI?

1 Answer
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