Associate brand manager Interview Questions | Glassdoor

Associate brand manager Interview Questions

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Tell me about a well marketed product

2 Answers

Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).

Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.

You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

3 Answers

Tell me about yourself, do you have a family?

6 Answers

Behavioral question related to previous working experience

3 Answers

Why do you want to work at Colgate?

4 Answers

Whats your biggest risk within your career?

4 Answers

Describe yourself

2 Answers

Tell me about a time when you had to work with a difficult person

2 Answers

Walk me through your resume - tell me why you're qualified.

2 Answers

would you describe yourself as flexible or persistent? you can only choose one word.

1 Answer
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