Associate Brand Manager Interview Questions | Glassdoor

Associate Brand Manager Interview Questions

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Associate brand manager interview questions shared by candidates

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What is your 5 year career goals/plan?

1 Answer

Most difficult portion was the case, but it was a conversational case, so not terribly difficult

Tell me about an advertisement that you think is effective. Why is it effective?

Why do you want to work in Neenah, WI?

1 Answer

Describe a situation you've encountered where you had to overcome an unexpected obstacle.

Impromptu branding scenario of the actual product (kids' juice brand). Stick to using 4 P's of marketing & 5 C's of situation analysis and include a bubbly oral presentation about 3-5 minutes in length. The purpose of the exercise is to see how well someone thinks on his/her feet. Brand Director gives you the mini-case and allow you about 5-10 minutes to prepare your statement before presenting orally to her. Nothing formal or standardized about the case, and having a modicum of branding and/or CPG marketing understanding makes this question a breeze.

How would you make Magic the Gathering appeal to new users unfamiliar with the game without dumbing down the content at all?

What's an example of a brand or ad campaign that lost its way?

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