Associate Brand Manager Interview Questions | Glassdoor

Associate Brand Manager Interview Questions


Associate brand manager interview questions shared by candidates

Top Interview Questions

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What is your 5 year career goals/plan?

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Most difficult portion was the case, but it was a conversational case, so not terribly difficult

What excites you about working at fairlife?

Tell me about an advertisement that you think is effective. Why is it effective?

What is a strength of yours that can sometimes be a weakness?

Why do you want to work in Neenah, WI?

1 Answer

A few examples are tell me about one of the biggest challenges that you faced and what did you do in response to it, what is your proudest accomplishment over the past 2 years, tell me a time you went above and beyond expectations - what did you do?, tell me about an example that demonstrates your capacity for teamwork

Describe a situation you've encountered where you had to overcome an unexpected obstacle.

Impromptu branding scenario of the actual product (kids' juice brand). Stick to using 4 P's of marketing & 5 C's of situation analysis and include a bubbly oral presentation about 3-5 minutes in length. The purpose of the exercise is to see how well someone thinks on his/her feet. Brand Director gives you the mini-case and allow you about 5-10 minutes to prepare your statement before presenting orally to her. Nothing formal or standardized about the case, and having a modicum of branding and/or CPG marketing understanding makes this question a breeze.