Associate Brand Manager Interview Questions | Glassdoor

Associate Brand Manager Interview Questions

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Most difficult portion was the case, but it was a conversational case, so not terribly difficult

Discuss your "go to market" market approach for a new product and what would that product be?

Why RB, behavioral questions about previous experience, plenty of time for questions. Cases were mostly focused on margin optimization. In the group case you are presented with information then required to present recommendations.

What is your favorite/least favorite current marketing strategy

What do you do outside of work to support your community?

How would you assure a customer concerned about the recent Campbell’s acquisition?

tell me about yourself, why this company, why the wine industry

Nothing difficult, just be prepared to explain your experience and resume in detail.

Give me 3 words that describes the company and why?

Tell me about a time when you tried to present something to a customer or the sales force and they pushed back. How did you handle it?