associate director interview questions shared by candidates
I was asked what sort of projects and work interested me the most.1 Answer
I work that were intersections of compelling visuals, current technology solutions and a delivery of the core essence of the brand that I had sincerely enjoyed and was happy to share.
What's the most creative or proud example you have of an exceptional insight you got from analytics work?1 Answer
Gave an example of when I worked at a media agency where I solved a question the client had for 20+ years.
What do you like about managing a team?1 Answer
I like to help creatives get to the next level in the same way my mentors helped me.
What was the most comprehensive marketing strategy you defined and executed?1 Answer
Managing capability team leads online and offline to synchronize holiday campaigns to maximize awareness reach and channel effeciencies
Pepsi or coke?27 Answers
Diet Pepsi or Coke Zero
Neither, they are both products of a capitalist economy seeking to overrun the world with needless products that we are brainwashed into believing are needs; or did you mean powdered coke? NOW you're talking! Shall I close the door on the way out?
Assuming that you'd already made a decision to drink soda, I'd choose Coke just because it tastes better. Both have about the same amounts of calories, chemicals and 34 grams of sugar which will hurt your health the same way. The question is more fundamental I think, why drink soda in the first place?
yes, thank you.
Coke, please. And a bourbon chaser to go with it. Thanks. ;>)
Just soda water, please!! With lime if you have it.
Me: Neither for me, but thank you for the offer. I fear one would be hazardous to my teeth and the other would lead to a short and rather brief interview.
Well, since I work for Coke everyone assumes that is what I always drink, sometimes we need to surprise people by our answers and break down the established barriers. Actually, I'm a water, coffee and tea guy.
Do you have Diet Coke / Pepsi?
Neither, and I would recommend you not drinking it as well. The phosphoric acid in them has other excellent uses, such as cleaning toilets, etc :D
If it's for clean toilet, any of them is good.
Bud Light, please.
It's an insurance company!!! They are looking for neither or water. If you drink either, then you are a health risk and a risk they don't want as an employee on their insurance plan.
Personally, I can't tell the difference between Coke and Pepsi and I try to limit my consumption of soft drinks because they are unhealthy. If you compare the ingredients in in a can of Coke vs. a can of Pepsi, they are essentially the same, but everybody has their particular brand affiliation. That's really where these beverage producers excel: branding. And I think UnitedHealth could learn a lot from Coke and Pepsi in terms of branding and PR. The insurance industry in general isn't always seen in the best light and I think that's something I could really help with, marketing UnitedHealth's services so that customers have the same positive feelings they do towards Coke and Pepsi.
Neither, High Fructose Corn Syrup is the scurg of our society!!
water with no ice please.
Given that this is a health insurance company, I would say that either of them is just as bad. This question may have as well been phrased "pick your poison", or "Camel or Marlboro?" But for the record, I prefer Dr. Pepper.
Neither are part of a healthy diet.
Are you buying?
way too much time on your hands...
Work ..(rhyme with coke)
Whichever is more affordable and have a more reliable chain of production and shipment.
What is the marginal cost of a gigabyte in gmail?12 Answers
I had no idea what marginal cost is but after a lot of hints, I finally came up with 1$ / a gigabyte though that's probably on the low end. The right answer is probably a bit higher, say 2-3 $ / a gigabyte (from the costs of servers, disk space, maintenance, set up of servers, maintaining webpage, designing user interface and then offset by the advertisements and click-throughs)
probably even less than that now. http://thenextweb.com/2009/11/11/data-quarter-price-googles-plan-chrome-os-storage/
Isn't marginal cost the cost to produce an additional unit? So costs like designing the user interface, maintaining the webpage (which would have to be done no matter the gigabyte capacity) shouldn't be accounted for.
Ah, you clearly would have made a better candidate than I have. Like I said, I didn't know what marginal cost was so I just came up with a ballpark figure.
Here's my guess at what they're looking for. Marginal cost - this is the additional cost for adding a user. It doesn't need to take in to account the software development effort, but it should take out the atomized cost for everything else. You need to price out the the cost of the enterprise HD/GB. We can call it $1 by GB. Then you need to realize that there needs to be redundancy, so at the lest we need to double that number, if they put a super high value on data retention triple it. Then you need to think about server cost and divide that out, server rack space cost and physical rack area...etc. So if it's $1 for the actual HD space it's probably more like $2.50-$3.50 for the total marginal cost. I don't work for google, but my guess is that they're looking at the though process. What will change with a marginal user increase and what will not. If you only think of the cost of the HD then you're not getting a job with google.
The simplest answer is to look up the Amazon S3 costs (currently platoing at 5.5c/GB) and assume that the economics are fairly similar.
To correct my own post - these are per/month prices. So the eternal retention prices would be ~50 times higher, which gives us the same figure as Jon's.
Considering the money they make per account signed up with gmail, I'd say they definitely make money per gigabyte spent for gmail, but I'm not sure how much.
I never worry about the capacity of my gmail account, it seems to me the cost of an extra gig of gmail storage is zero. As it is the mission of Google to make sure every users always have enough storage capacity and Google is doing a great job in this area, so the maginal cost of a gigabyte in gmail should be zero.
If it was a cost, Google would not exist. When analyzing costs, and especially marginal cost, one must consider all aspects. Once one considers the return too, the cost goes into a negative
The marginal cost of adding a gigabyte is either zero or thousands of dollars.. Either the gigabyte is already physically in existence or you would have to build a new server. The marginal cost is not averaged across all gigabytes. There might be a minor increase in energy consumption due to this extra gigabyte, but who will notice that? If your goal is to stand out in an interview, I would suggest going the Thousands of Dollars answer. For those non computer guys out there, let's relate this question to something physical.. What is the marginal cost of adding one more person to an airline flight.. Their are two situations, the plane in not already full so we can essentially neglect the cost of the additional passenger since it is so low.. (The extra energy to move the 200 pounds, when the plane is already moving hundreds of thousands of pounds, and the 25 cents for a soda..) But if the plane is already full, then the marginal cost of one extra passenger is the cost to fly a second plane.. Thousands of dollars...
Marginal cost is the cost of adding one additional unit, so fixed costs of Gmail are already taken care of. So the cost is the cost of the hard drive + any labor to install and configure that hard drive for gmail. Take a sum of the costs and then divide it by the size of the hard drive (GB) and you should have your rate. I think it will be well below a dollar. In my quick math I had it at 20 cents but that assumes consumer pricing.
How can I get to some gold in the middle of the amazon in the cheapest way possible?5 Answers
Use GPS and wind power and sail.
Partnering with an indigenous tribe in the area. They are the ones who have better experience about the terrain, routes, and possible hazards. Using their transportation technology but a Western-style portable navigation system.
outsource to india.
Light a match and hope the wind blows from the right direction.
Send some there. The question does not ask how to get in out of the Amazon.
The recruiter always asks: tell me what the difference is between cash and accrual accounting, but the interviewer has no knowledge of acounting so it's pointless getting into detail.4 Answers
Cash method is not part of GAAP probably would've sufficed
The difference between accrual and cash basis accounting is in the timing of when revenue and expenses are recognized. The cash method is more immediate recognition and accrual method focuses on anticipated revenue
The difference between cash and accrual is cash you paid immediately cash for items acquired. Accrual means you set up transactions as a contract debiting receivable and credited liability accruing cost and recognized expense or revenue when you bill customer or collect money.
Also it's keeping track of what price it was
What are three long term challenges facing google?3 Answers
Three potential long term challenges facing Google are: 1. The propensity for people to become immune to PPC ads. This could happen either because people find them less relevant or because they pose as an annoyance on the screen. 2. The transition from keyword search to "conceptual" search or other competing technology that results in a more precise solution to the consumer's needs. 3. The top two, combined with an overall loss of "search" users substituting affiliate technologies such as YouTube to find the information they need more readily and more easy to consume.
I think this answer should be given on a broader strategy perspective, and not strictly concentrated on details. However that's just up to personal opinions. In my opinion, three potential long term challenges for Google are: 1. The increasing success of Facebook and its related services, as well as their partnership with Bing. Reports show that Facebook plans to implement a search engine. Whether this search engine would be developed solely by Facebook or in partnership with Microsoft is irrelevant. It would dramatically affect Google numbers, since millions of users would start searching directly from Facebook's social network. Solution: only solution is to increase influence in the social networking atmosphere. For instance, acquiring Path and boosting Google+, joining both of them for an added-value user experience. 2. Market diversification. Google, as most tech companies, started with one product and then diversified their product catalogue. Many companies have failed in their diversification. By diversifying in a wide range, many of them have failed in multiple fields and achieved success in none of them. On the other side, other companies haven't diversified enough and this situation has provoked huge sale losses (ex. Cisco). Solution: Google needs to continue its diversification rhythm but not forgetting the end user's thinking style. Tech diversification involves creating an atmosphere in which all products are in the same style, using the same platforms. (namely, Apple products). (Counter-example: Microsoft products (although they've realized about this not a while ago and things are slowly changing in that sense). 3. Google's influence in the entertainment and multimedia industry. As part of Google global strategy, they have increasingly tried to diversify into the entertainment industry. Sadly, there is still a long way to achieve success in this field. Google Music is a growing platform but its numbers are not comparable to other services such as Spotify or iTunes. Solution: acquiring Spotify. In the TV aspect, Google TV cannot grow at its fullest potential while depending on SONY devices Logitech boxes. Reports show that cable and satellite customer numbers are going down in favor of online services. Solution: implementing a portable platform runnable on the Chrome browser and on other devices such as Sony Playstation 3, with partnerships with content providers. Possible partnership or venture with Hulu would be suitable.
In my opinion the 3 key challenges for company like Google, which is immensely focused on innovation, solving problems related to internet and has the mission to manage world information would be... 1) Culture: With its ever expanding reach in terms of # of employees, locations, offices, teams, products and services how Google make sure to continue maintain the culture of first of all HIRING the right people and then making sure the INNOVATION doesn't die down. There are only so many smart creative people in the world or only so many can be made to adopt that thought process. DNA of Google is innovation, smart people and think BIG (10X), which I think is crux of its success. 2) Diversification: Striking the right balance between how much to diversify in product lines and how much to control. Google is moving or has moved into into robotics, android, mobile phone, laptops, cloud, computer engines, solar, energy, internet, cars, google glass, artificial intelligence, wedding planners, social media and many more. The key point is how to keep control of all these product lines and also to understand how they will help Google achieve its mission. 3) Competition: Facebook, Twitter, Microsoft, Baidu, DuckDuckGo, etc. are posing competition and coming from all directions. Google will be devise a strategy on how to maintain its lead in SEARCH space, advertising space and other revenue sources. Sundar Pichai is new head of almost all products except YouTube, so it would be interesting to see what are the next BIG things Google will come out with.
Describe your favorite product.7 Answers
Which product matters less than your frameworks and thought process. Found sample answers for products like Chrome Browser, Maps, Calendar and more on this fb chatbot. Hard to copy/past here, so go check it out. Some of em are free. m.me/AceInterviewApp
The key in generic questions like this, is to make sure to cover the fundamentals. There's usually a back-and-forth with the interviewer. Might be worth doing a mock interview with one of the Google Associate Product Manager experts on Prepfully? Really helps to get some real-world practice and guidance. prepfully.com/practice-interviews
👩🏻💻 I saw this exact question answered by several people on candor.co/interviews I thought watching a video of a person answering this was very helpful to see how I can do it too.
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