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Associate media director Interview Questions

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Digitas
Associate Media Director was asked...January 23, 2014

Five cats can catch five mice in five minutes. With that in mind, how many cats does it take to catch 100 mice in 100 minutes

3 Answers

Answer is 5 because each cat takes 5 minutes to catch 1 mouse.

It would be 1 cat, since 5 cats get 5 mice in 5 minutes, 1 cat would get 1 mouse in 1 minute. So 100 minutes later that 1 cat would have caught 100. Less

5

Starcom Worldwide

Have you used SPSS?

1 Answers

I used it in graduate school, not recently

Merkle

Surprisingly some questions where around basic cookie capabilities in a research project. And they were asking because they did not understand it...

1 Answers

Tried to explain it like I did not my client who has no digital experience at all. Not sure if it helped. Less

22squared

Provide an example of where you made a change to a campaign based on Google Analytics.

1 Answers

Campaign optimizations aren't always based on one measurable parameter. Google Analytics provides information on how potential prospects interact with a website. I wouldn't necessarily base optimizations solely on information gleaned from Google Analytics. Less

Horizon Media

Why do you want to come back to the agency world having spent time in sales?

1 Answers

I love strategizing and a collaborative team environment. While I used those skills in my former sales roles, I realized my strengths would be best applied and utilized in an agency setting. Less

FRWD@Bain

Tell me about a time you used an experiment to prove out a deeper insight.

1 Answers

I shared specific examples from prior roles, though this didn't prevent eventual feedback that I "wasn't an expert". Less

Noble People

Director (male) asked why I was interested in working for NP.

1 Answers

After I complimented their client roster, he condescendingly told me that I shouldn't move to a new agency because of the clients they have. Less

Noble People

Director (male) actually asked me if I were an animal what would I be.

1 Answers

I've NEVER had this question asked of me at any type of interview and I was fully unprepared. Less

Noble People

I asked them how they monitor and manage employee performance and growth.

1 Answers

Director (male) told me that I need to learn that the only person responsible for my career is myself. Less

Starcom Worldwide

What strategic inovation did you bring to a client? What data/research supported this reco? What was the result of the reco?

1 Answers

While this is a series of questions that I would except from an in-person interview with a media professional, I was very surprised when asked this series by an HR person. Less

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