There were a lot of behavioral questions that were a bit unorthodox, such as, "Do you think it's more important to be recognized for good and hard work, or is it a simple job expectation and merits no extra recognition?"
A little bit of both, an individual should have the drive to do his absolute best day in and day out. That is why character and attitude is such an important factor in the hiring process. From a managerial point of view, rewarding good behavior is very important, whether it is vocal, or with bonuses for certain sales goals. This also creates a emotion bank account in the positive, so when advice, or constructive criticism must be given the "emotional books" aren't written in red ink.
The answer was apparently to state that you should call the person out no matter what their position. I had an issue with this as I feel that such a situation should be handled privately so as not to embarass the company.