"When hiring a brand manager, a companies seek out candidates who have the marketing skills and creativity to improve public perception of a brand and increase sales and customer loyalty. The interviewer may ask situational questions where you have to explain marketing trends, think up solutions to a failing brand campaign, or devise new marketing strategies for a brand."
Tell me about a well marketed product
Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).
Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.