Brand manager Interview Questions | Glassdoor

Brand manager Interview Questions

"When hiring a brand manager, a companies seek out candidates who have the marketing skills and creativity to improve public perception of a brand and increase sales and customer loyalty. The interviewer may ask situational questions where you have to explain marketing trends, think up solutions to a failing brand campaign, or devise new marketing strategies for a brand."

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Tell me about a well marketed product

2 Answers

Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).

Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.

You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

3 Answers

What do you do when two clients demand your presence at a meeting at the same time and cannot accommodate a change?

9 Answers

Can you meet the hiring manager in 3 hours?

6 Answers

Tell me about yourself, do you have a family?

6 Answers

Why do you want to leave bench research?

4 Answers

Discuss a challenge and how you overcame it.

4 Answers

Behavioral question related to previous working experience

3 Answers

Whats your biggest risk within your career?

4 Answers

What position are you interviewing for?

2 Answers
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