"When hiring a brand manager, a companies seek out candidates who have the marketing skills and creativity to improve public perception of a brand and increase sales and customer loyalty. The interviewer may ask situational questions where you have to explain marketing trends, think up solutions to a failing brand campaign, or devise new marketing strategies for a brand."
You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?
Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer
Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.
You rose the price. Ly vs ty. Ly comps vs unit comps.