Brand specialist Interview Questions | Glassdoor

Brand specialist Interview Questions

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Tell me about a well marketed product

2 Answers

Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning).

Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company.

You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?

3 Answers

Tell me about yourself, do you have a family?

6 Answers

Discuss a challenge and how you overcame it.

4 Answers

Tell me about your self

3 Answers

Behavioral question related to previous working experience

3 Answers

A company doesn't want to work with Amazon because of their loyalty to one of your competitors. You're in an elevator with that company's CEO, how do you convince him to work with you in 30 seconds?

3 Answers

Why do you want to work at Colgate?

4 Answers

Whats your biggest risk within your career?

4 Answers

Where do you see yourself after one month?

3 Answers
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