Brand strategist Interview Questions

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Fullerton Financial Holdings
Brand Strategist was asked...September 16, 2020

Profile Explanation and the experience about the same

2 Answers

As I was not from the same profile I answered as per the googled answer

Last 6year esfb bank 🏦 mfi(jlg) and HL, Bl , team handled. presently IDFC 1 year branch handled HL,lap, unsecured business Less

Elite Daily

The native editorial test had 2 RFPs (request for proposals) that described mock editorial campaigns that mock clients were interested in. I had to write 6 pitches based on the 2 RFPs (3 for each campaign), and then write 2 articles based on two of those 6 pitches (1 for each campaign).

1 Answers

I wrote 6 pitches, and 2 articles. Elite Daily is heavy on listicles and their target audience is Millennials, so my articles were spiffy and colloquial. Less

BuzzFeed

What is the absolute minimum salary you are willing to take?

1 Answers

I should've put down the phone. What kind of company asks this? You pay for quality, not bargain with it. Less

Brand Fever

No questions. Just told me I don't fit in, and I'm not qualified.

1 Answers

I thanked her for her time and left.

Design Bridge

did you work in an advertising and marketing firm ? this was apparently what they need, and if you have FMCG experience.

1 Answers

I worked in fashion and never an AD agency. so I was not the right fit for the job unfortunately. Less

Procter & Gamble

What is your favorite brand and what do you like about it.

1 Answers

Audi - clean design throughout

Horizon Media

What is a project/professional experience you are proud of?

1 Answers

I spoke about a group presentation I gave in one of my college courses. I highlighted the skills I used and what I did to contribute to my group's success. Less

Solunus

Q. Asked about the Brand Strategy plan to submit?

1 Answers

A. I had presented and management accepted the plan without any difficulty, later which the joining process was easy. Less

Riot Games

Holy COW was that a long, tedious, and incomprehensible PHONE INTERVIEW. First off, he was 10 minutes late. Second, he sounded 16 years old. Third, the questions he asked me were completely out of control difficult. Difficult in the sense that they.... MADE NO SENSE. Asking me what I would do to help Riots brand grow if a customer was unhappy, what sort of solutions would I have... first of all how can I possibly answer that question if I have no idea what the customer is upset with, what the current trends in dissatisfaction were, whether is was a technical problem or a personal or a market orrrrr? I had to ask him "I'm sorry under what exact circumstances are you referring" he then said "Oh yeah, I mean it's cool its a little tricky sorry, yeah. I mean what would you do if a customer was upset" - wtf does this have to do with Brand Strategy? I guess I would answer with a commpassionate tone, and see to it that the department is aware of the problem and then collectively determine if we needed to re-asses a specific niche of the game or the policies.. I mean what an outlandish thing to ask me? Then he asked me if I have ever screwed up, and why I screwed up in that job and how I felt after. I/e "have you ever failed and what did you do and then how did you feel after" - why is this beneficial. Are you serious? EVERYONE makes mistakes. How did I feel? I GOT OVER IT I MOVED ON. What do you want me to say, "I cried like a child and then I never wanted to work again!" - come on. I understand you are a gaming company. But lets not be the stereotype we all KNOW YOU ALL TO BE. Business is business. I felt that he was literally reading a bullet pointed list and probably playing LoL as we spoke. Then he asked me what my inner "Geek" was. So are you stereotyping people now because they play video games, or enjoy books, or binge watch documentaries? I mean why would you ask me that? What's my inner geek? Are you stereotyping your interviewees? To see if they can "hang with the geeks and nerds" - how dare you ask me that? I love reading books, I am obsessed with Lord Of the Rings, Old Vampire novels, Harry Potter, The Hobitt, Dune. Does this make me a NERD? Uh... that's pretty petty of you. Then he proceeded to ask me all these in depth questions about my previous work experiences and in which is sounds like I knew A CRAP TON more about the market then he did, but yet here he is working for Riot and asking me about Brand Strategy... hahah it was like bro am I teaching you things right now? Is this a lesson? You're welcome? We spoke for a little over an hour. WOWOWOWOW. There were a lot of questions that make no sense and are mind rattling. Like, they make you feel stupid because you don't quite understand the ask... so you say... "I'm sorry im not sure I understand what you're asking me right now.." for which he then said "yeah oh yeah um sorry um yeah, its ok its a little hard of a question um so anyway um" - wtf? This was probably one of the most bizarre interviews i've ever had. lol.

1 Answers

Wow, it sounds like the interviewer did a great job of identifying a lot of reasons why they should never hire you. Less

Mission Minded

The project was to complete a slide deck in their branding and to record yourself giving an imaginary client an introduction to brand strategy.

1 Answers

Thank you so much for this feedback. In the spirit of Improve, Always (one of our values), we have already streamlined our hiring process since 2020, with fewer interviews and fewer assignments. Offering after hours interviews is also a great suggestion. Appreciate you taking the time to post. Less

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