Business Intelligence Analyst Interview Questions | Glassdoor

Business Intelligence Analyst Interview Questions

"Business intelligence analysts use their analysis of market trends and internal data to recommend where a business can improve profits and reduce expenses. Prepare for your interview by brushing up on your financial math and SQL skills, as well as your knowledge of the company's competitive space. A few years of experience and a degree in business, finance, or computer science is required for this position."

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50,000 shoppers with a 0.5% conversion rate for a chair that costs $250. Wayfair makes a 27% profit. Next, 50,000 shoppers will get a 10% discount. What is the conversion rate they must achieve to achieve the same profits as before?

17 Answers

Step 1: Calculate profit (250 * 250 * 0.27 = 16875) Step 2: Calculate discount price (250 * 0.9 = 225) Step 3: Calculate price of chair (250 * 0.73 = 182.5) Step 4: Calculate profit margin ( (225 - 182.5)/225 = .19) Step 5: Calculate new conversion rate (225 * 0.19 * x = 16875) x = 395 395/50000 = 0.79% the new conversion rate

This is incorrect Old revenue = 50000*250*.005=250*250 New revenue with conversion rate r% = 50000*r*250*.9 = old revenue = 250*250 r = .55%

Scenario 1 Number of sales=50,000*.5/100 = 250. Revenue=250*250 = 62,500. Profit is 27%. Therefore 62,500 = 1.27*cost Therefore cost = 49,212.598. Profit = 62,500-49212.598 = 13,287.40. Cost of chair = 250/1.27 = 196.85 Scenario 2 Number of sales = 50,000*r/100 = 500*r (r is new converion rate) Revenue = 500*r*.9*250 Total cost = 500*r*196.85 Profit = 500*r(250*.9-196.85) = 13,287.40 500*r*(28.1496) = 13,287.40. Therefore r = 0.944. The first answer considers profit as margin (percentage of sales) which seems incorrect or needs to be clarified

Describe the different parts of an SQL statement

2 Answers

Explain/define "Weighted Average".

1 Answer

Whats the difference between inner join and outer join?

2 Answers

Wayfair is going to send 2 different catalogs to their customers. One of the catalogs costs 50 cents to make and is 50 pages long. The conversion rate for the catalog is 5% and each customer brings in 315 dollars. The second catalog costs 95 cents to make, is 100 pages long and each customer brings in 300 dollars from it. The profit margin is 30%. What should the conversion rate for the second catalog be to make at least the same amount of profit as the first one. After you find the conversion rate for the second one, there is a second part of the problem. Wayfair is planning to make a new catalog which is going to cost 10 cents more than the 100 page one. The more expensive catalog is going to be sent out to 20% of the customers while the remaining 80% are going to get the 100 page one. Assume the same 30% profit margin and 300 dollar profit from each customer. What should the conversion rate for the new catalog be in order to receive the same profit at the end?

11 Answers

You have been asked to send an e-mail campaign to customers that have made a purchase on in the past but not recently. Tell me how you would go about the process. Now tell me the structure of the query you would use.

3 Answers

You have a table called Order with Cust_ID, Order_Date, Order_ID, Tran_Amt. Select the top 100 customers with high spend over a year long period.

4 Answers

Given the fact that revenue will not increase or even decrease a little bit, but with a higher percentage of email registration, will you say this is acceptable?

3 Answers

Python, SQL, Requirement gathering, Product analysis;

3 Answers

The case study had a few ambiguous questions intended to demonstrate the thought process.

3 Answers
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