Category analyst Interview Questions

My response to the HR person was that I'd not noticed anything in her email about a presentation, and that I could talk about anything they wanted based on my experience. I think the purpose of the question was to see how candidates respond under stress, and how easily they can rebound. The key is to not miss a beat or get flustered.

I have heard that before.. lot of companies like to throw you a curve just to see how you will respond…

That sounds like a mind game.

No.

Not Allowed to ask that question...

So it doesn't fall in.

It is the only shape that will not fall in

Followed logical steps to work out the answer - they were looking more at the problem solving process than an actual correct answer.

What was the question?

I start by looking at the big picture (industry wide trends) and then I look to see if these trends apply to my customer. I then look at how the category is performing and finally I look at what brands are driving such performance. It is always important to understand what are the drivers of positive performance (to encourage the customer do continue doing it) and what are the drivers of negative performance and provide solutions to them

Growing company, customer and digital/mobile centric, building out from the ground up - opportunity to make the site the best as opposed to making it functional

How would you improve this product page?