Content Marketing Manager Interview Questions

The point of this question is to dump a bucket of mud over you and see how much of it sticks--be careful!

I'm especially adept at avoiding answering questions that can only cast me in a negative light.

This seemed to come out of nowhere during the course of one conversation. It was asked rather bluntly, I did answer it, but of course I put a positive spin on my answer.

During a website migration and content revamp, I helped a major company create a video for their homepage. It turned out later that users weren't interested in videos from this specific company - their users just didn't care about watching it. That was a big lesson for me when it came to investing a lot in content before doing my due diligence to make sure it was what a user actually wanted at the top of the funnel.

I prepared with responses so that I could be sure I talked about specific qualifications to any of their questions. This process worked well for me.