"When you interview with an ad agency or other business for a copywriting position, the interviewer will ask questions that will determine whether you have the writing skills and advertising knowledge to write material that will help the the agency's clients sell their products. Prepare to present samples of your work and describe the techniques you used to make your material appeal to its target audience. You may be asked situational questions such as how you would use different forms of media to increase the appeal of a product to a range of consumers."
Can you name a time when you've created a campaign across multiple forms of media? If so, please describe the process.
I described a campaign I'd done that went across radio, web banner ads, social marketing and SEM marketing.