corporate communications interview questions shared by candidates
What is your opinion of including social media in the overall communications process?
It is important to be sure that you select the most appropriate social media vehicle as opposed to just "doing social media for the sake of doing social media."
The interview with the so-called CMO began awkwardly and without any pleasantries, its was almost as if he didn't want to do it. When I asked simple questions about their technology plans, his comment was, well those are product marketing questions and not appropriate for this interview. Humm we continued for another 15 minutes, and I felt like I was talking in another language, the language of enterprise computing that is. When he asked me how I would bring this new stack to market, I mentioned analyst groups, and the response was well analyst relations well that is owned by product marketing. I have brought many products to market including NetWeaver and know how to coordinate various teams in a large company. After 20 minutes I said I think this conversation is over and let's not waste any more time. He said in a condescending way, "well thank your sir for coming."
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