Customer marketing manager interview questions shared by candidates
Imagine that Philips can buy any (any industry) troubled company (invest money) and than make suggested improvements to sell for higher price. You are entitled to consult Philips on company and on neccessary improvements. Which company / why / what are you going to do with it to increase its value?
Asked to size the market for a new product, identify product segments, identify key competitors (at least by type), identify roadblocks, develop hi-level marketing plan, and describe one specific marketing campaign.
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