Director marketing Interview Questions

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Opower
Director of Solutions Marketing was asked...September 14, 2012

How do you convince a CIO of a utility to care about energy efficiency?

5 Answers

He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital. Less

CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve. Less

Simple. You demonstrate a cost savings analysis comparing efficient energy use to inefficient energy use. Use a graph of the inefficient use, compare to an efficient use, then run assign the value. That is just one way. This of course assumes that the inefficient use cost more then the cost to correct the problem. But if you do make the changes you can leverage the changes into a PR piece and get a double benefit (efficient use and a "look at us going green!" piece.) Less

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How are you going to make this Company better and more profitable.

2 Answers

I can bring the energy people need to keep pushing and just all around everyone will learn from me and i will learn from them Less

Better training and personal service to each Franchisee.

What do you see the organization doing to raise it in prominence?

1 Answers

Creating cultural community events that are not directly related to selling subscription programs. Less

American City Business Journals

How do you motivate people?

1 Answers

I believe that people need to embrace a goal and believe that they are capable of achieving it in order to be motivated to pursue that goal. I work with my team to develop goals that deliver on business targets and are achievable. By providing the vision, a measurable target, and supporting them with the right tools and information, I motivate my teams. Less

Loyaltyworks

What is your current employer doing better than we are? I work in marketing so I had to answer based on my research done prior to interview. I was so happy I did a ton of research/comparison before going in.

1 Answers

They do a better job of promoting and communicating their programs.

Digitas

What was the most comprehensive marketing strategy you defined and executed?

1 Answers

Managing capability team leads online and offline to synchronize holiday campaigns to maximize awareness reach and channel effeciencies Less

Steuben Foods

The most important thing to the HR group is whether or not you plan to make this company a place where you can retire from.

7 Answers

Who are you trying to kid? It is pretty obvious that the most recent positive reviews are being posted by senior management that is currently working for the company to boost ratings on this website. Less

Company is awful. Owner and President an absolute joke. Run and run fast!

Do not accept a job here unless you enjoy conference calls on Sunday and a beyond incompetent CEO and President (who hires her joke of a brother in law and other morons) to work in senior level jobs! Run fast and far away from “Stupid Foods”! Less

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Beachbody

Got some tough questions as it relates to direct selling.

4 Answers

Spoke about my experience.

Why would you turn down another job if you didn't have a written offer in hand from this company? Seems like a rookie mistake on your end. Less

Yeah. Kind of silly to turn down another job offer with nothing written in hand. Very silly Less

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Betterment

This wasn't a hard question- it was just odd. If I was in a 36 story building with 3 elevators, where should the elevators be placed when they are not in use.

3 Answers

I didn't.

They should all go to the middle in the afternoon (to be closest to the maximum number of people leaving the building). They should each go to the first floor in the morning (to be closest to all the people arriving for work). Less

#1 Floor 1 #2 Floor 12 #3 Floor 24 equally distant to any request.

Cars.com

If you have a 3-D cube and paint the entire outside surface of the cube, how large is the cube so that the number of smaller cubes that have only 1 side of paint on them equals the number of smaller cubes with no paint on any side?

3 Answers

Eight

How did you answer?

Very ignorant

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