"Companies hiring a Director of Communications are looking for applicants with the leadership abilities and public relations expertise to be the external voice of the company. In an interview, come ready to discuss your background in written and oral communication, experience managing a team of writers, and any relevant experience in advertising or marketing. Be prepared to discuss what direction you would take the company's communications in or answer a situational question in which you must make a critical decision."
What do you see the organization doing to raise it in prominence?
Creating cultural community events that are not directly related to selling subscription programs.