"Companies hiring a Director of Communications are looking for applicants with the leadership abilities and public relations expertise to be the external voice of the company. In an interview, come ready to discuss your background in written and oral communication, experience managing a team of writers, and any relevant experience in advertising or marketing. Be prepared to discuss what direction you would take the company's communications in or answer a situational question in which you must make a critical decision."
What is your current employer doing better than we are? I work in marketing so I had to answer based on my research done prior to interview. I was so happy I did a ton of research/comparison before going in.
They do a better job of promoting and communicating their programs.