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Considering previous experience with WordAppeal - an application a year previously, and a conversation during an employent forum at my university - I got the impression that they do have a serious HR problem. Less
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When I used to work there it was the same. Revolving door of staff, no follow up on interviews, tests, CVs...sounds likes they should hire an "HR champion", or whatever on-trend word they're using these days... Less
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Just give your honest answer
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You need to know about good editorial formats: what makes a website "arborescence" work or not work, deep vs. shallow formats, what makes web content good or not, digital trends (motion design, infographics, interactive formats), social media integration, etc. If you really know your stuff, you'll also want to know about Content Management Systems (CMS): which ones work well for what needs, talk about which ones you have experience with, etc. Additionally: know corporate websites across the major industries of the French CAC 40 and be able to discuss them intelligently. WordAppeal has won awards for designing a number of intranets and internets, most notably for Elior (Top/Com) and more recently, Pernod Ricard. Less
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Know what's hot and what's not. Be able to intelligently discuss new applications or digital formats. WordAppeal stays on top of trends: they hold regular in-house "déjeuner tendances" and invite outside speakers to talk about developments in the industry. Less