"Employers hiring general managers are looking for decisive leaders with previous management experience to oversee a department or division in the company. In an interview, be ready to discuss your ability to lead lower-level managers and implement improvements within the business. General managers may join the company directly through management, so interviewers will want candidates who are capable of forming strong relationships with established employees."
What are your plans to turn around the sales in this location?
The methods used in the industry are tried and true, I am not trying to re-invent the wheel. The secret is the execution of these proven projects. Making a goal is no good unless you follow through with all of the steps needed to achieve it, and I have had experience doing this. I then presented my 30/60/90 day plan for the store in question.