"Employers hiring general managers are looking for decisive leaders with previous management experience to oversee a department or division in the company. In an interview, be ready to discuss your ability to lead lower-level managers and implement improvements within the business. General managers may join the company directly through management, so interviewers will want candidates who are capable of forming strong relationships with established employees."
"What would you do if you had a poor performer associate that did not meet his/her sales goals? What would you do if they continued?"
They want to hear the word accountability as in write-ups. That if the associate continued to not meet their sales goals that had you done your job correctly you would have submitted enough corrective actions so as to justify termination of said employee.