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Amazon
Senior Product Manager was asked...August 2, 2010

The manager of component 'A' says his functionality is more important than that of component 'B.' The manager of component 'B' says his is more important than that of component 'A.' You can only implement one A or B, but not both - which do you choose to implement.

14 Answers

The key question to ask is definition of "IMPORTANT". Is it important to the managers (ego equation), important to the end consumer or important for Amazon. The first one needs to be thrown out immediately and the others must be quantified based on achievability, impact on end user and ROI. Less

I would say whichever is more valuable to customer & gives competitive advantage to Amazon. Less

In addition to the above suggestions, I would look at cost and time to market and then score both options. Then define value metrics. The cheapest and most valuable either as a technology sustainer or for customer wins. Given that it's Amazon, customer value will hold up the highest as one of their corporate culture virtues. Less

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IRS

How would you deal with screaming customers or stressful environments?

7 Answers

Let them vent. You have to understand the customer from their point of view. Sometimes you have to put yourself in their place. Make sure you reassure the customer the issue will be resolved. I may take sometime but their is always a resolution for a problem. Must have confidence. Because if the customer doesn’t feel you’re confident then they’ll doubt everything you’re saying. Do literally everything you can and be nice for quality purposes. Less

Real calm hear the customer out. Empathize with and assure you are here to help them Less

Calming voice, listen closely and stay optimistic without being defensive.

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H E B

How would you respond to a customer that is complaining they have a hole in a product they just purchased?

7 Answers

Respond to the customer by apologizing for their inconvenience and let them know you will do everything in your power to rectify the situation. Never promise money or product as a solution until it is fact. Less

Apologize for the damaged item and explain what you can do to replace the. Item

Respond to the customer by apologizing for their inconvenience and let them know you will do everything in your power to rectify the situation Less

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ALDI

What do you think about firing a great manager, just because they do not agree with corporate management.

5 Answers

When you are in a leadership position in any company, you have to promote the directions of the company. If the manager refuses, it is up to the DM to get the point across, or to help the manager find the door to a position they agree with. Less

They can disagree but still do what is asked of them!

Hi I’m interested for work

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Amazon

Tell me how you would scale a social media software platform?

3 Answers

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Less

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Less

I didn't have a good answer for this one.

United Airlines

"Sell me this pen". The VP handed me his pen and asked me to sell it to him.

5 Answers

Ask what they see in a pen. If he remembers the last pen he used, and what price he would put on a pen he uses for signing big important contracts. As soon as he names a price... sold Less

I would suggest it was a very special pen used by a very important person and it won’t come up for sale again Less

Me: How can I sell you something you already own? VP: It's your pen now - sell it to me. Me: My pen? Right?" VP: Yes, sell it to me. Me: You're sure about this being my pen? VP: That's what I said. Me: It's not for sale. VP: What do you mean? Me: I'll get a better price from someone who wants the pen. Trying to sell a product to a person who is giving the same item away for free is like trying to sell sand at the beach. VP: OK, I get it - now can I have my pen back? Me: I don't have your pen. But as luck would have it I do have one for sale. Less

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EchoStar

Suppose you are working on a project with an original scope of a few months and you are told that you instead now have a few days -- how would you handle it?

5 Answers

I'd ask 'why'? Something radically changed since the last time this was discussed. Understanding what it was that changed is critical to determining the best course of action. Adding manpower, reducing scope, working 24/7, or pushing back might all be reasonable (or horrible) solutions. By first understanding the (new) need, you can then develop a solution. Less

Depends: Who is telling me this? What stage is the project in on the project life cycle? Review these factors in light of the impacts, set change management process and communication plan. There are no cookie cutter approached - each project is unique. Less

I would say evaluate the overall impacts and risks then communicate it with your sponsor (customer). Let he/she to decide then document it. Less

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Brown Brothers Harriman

How far apart is the hour and minute hand a 3:15?

5 Answers

No matter what time of the day, the minute and hour hand are always touching in the center of the clock face. Less

7.5 degrees

360 degrees on the clock. Each number is 360/12 = 30 degrees apart from one another. at 3:15, the minute hand is at 3 while the hour hand is 15/60 = 1/4 away from 3. So (1/4) * 30 = 30/4 = 7 + 2/4 = 7.5 degrees Less

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Big Fish Games

How would you explain story points to a team who's new to Agile/Scrum?

4 Answers

Time vs effort.. teams get hung up on time based estimates. And not about the amount of effort it's going to take to accomplish a task/user story. Less

It’s about demonstrating it to them and comparing the efficacy compare to other frameworks via dissecting a story vertically to the smallest size possible. Less

I said I would talk to them about t-shirt sizing and try several ways to help them understand that story estimation has little to nothing to do with time, rather effort. I also explained that this was a challenging topic for a new team. Less

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Google

You notice that adwords revenue for a certain word has dropped in Italy for the last 30 days. How do you go about determining why that has happened?

3 Answers

Adword Revenue : No. of impressions * Click Thru Rate * Cost Per Click Anyone of the three parameters could decline to have an overall reduction in revenue. No. of Impressions could go down if a. The internet usage has fallen for some socio-culturaal reasons in Italy b. The usage of Google search has reduced because of may be some competitor applicaton launch or some major marketing promotion activities c. Some major technical issues has come up may be in the Google servers which is resulting in higher latency in Google Search applications resulting in reduced usage Click Thru Rate might have gone down 1 Major shift is usage clusters Keywords used have changed resulting in changed search behavior where in people are less prone to click thru. 2 Some technical issues like adds not displayed properly Same major flaw in random add picking might have got introduced 3. Some recent layout change has been there and peope are yet to get accustomed with the changed layout Reduced CPC: 1. People are spending less on Adwords and hence bidding less 2 Due to the keyword change, the new cluster CPC is much lesser. Less

1. Determine the amount of decrease in month over month percentages, and make sure this isn't a trend. 2. Assuming we've seen similar decreases in conversions and clicks, 30 days is a month's time. Let's say this is in August, when the entire country uses the majority of their average of 42 vacation days per year. That's a factor. 3. Given you've said decreases in revenue and assuming all click and conversion data remained the same month over month, we may look for broken dynamic revenue variable conversion codes on the page source. Was there a site update? Less

This is a test to see how you think on your feet.

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