This is an interesting one since most people think they are being hired for their knowledge, not their willingness and ability to learn. Ingersoll Rand values a life learner. Best to talk about your commitment to personal development and the ways in which you strive to make yourself better.
Here is a magic box that does algorithmic signal matching [hinting at the Adchemy "secret sauce" intent matching algo]. What would be the ranking logic for two ads that have the exact same bidding and reputation (relevance)?
This one is probing for core search algo knowledge, metrics like CTR, keyword generation, auction marketplace. It's a real design problem one would encounter on the job. Looking for logic and thought flow in problem solving.
I absolutely hated this question because it seemed like the kind of question to make yourself look bad. I learned how to properly answer the question afterward of course but at the time I felt as if I did terrible. My advice to this kind of question would be to give details on a specific situation, how you approached the issues, where you made your mistakes, the outcome of the situation, and then to talk about what you learned making it a positive experience.
While at times, I must admit that criticism can be difficult for me to hear, I usually dwell upon the comments and learn from them. One comment that I still think about and disagree with was when an outsider commented, "by being in the position you are currently in, you are not developing yourself". I believe that, while not assigned work constantly, I strive to take initiative, and develop myself as a professional in any position I am in.
- My advice is to talk about something you did which relates to the company's cultural values and missions, regardless of whether you find it great or as a big deal. The challenge is to know how to make a big deal out of it, and most importantly answer the following question at the end of your story, 'What did you learn from this experience?' It is the answer to this question that they are truly looking for.