"When applying for a position as a director, be prepared to have your leadership skills and judgement tested by many case studies. These scenarios help employers understand what kind of leader you will be for a team or department at their company, so confidence, quick thinking, and examples of how you have fixed similar problems in the past will be highly advantageous towards receiving an offer."
They asked me if I knew Google Analytics. 4 times. They asked me the same questions 4 times too.
I answered by saying that they should stop being obsessed with tools and actually hire people with good skills, an enquiring mind and good lateral thinking ability who are results driven.