Market research intern Interview Questions

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Microsoft
Senior Market Research Manager was asked...July 20, 2012

How do you influence people who do not report to you? How do you get them to do things even though they don't have to or want to?

2 Answers

I would answer this question by first stating that it is important to get to know how people are motivated on a personal level first. If they do not report to you then you might not have positional authority to ask them for a deliverable. At a company like Microsoft, I'm sure that there are jobs/roles that require people to get help/collaboration from people outside of their positional authority. To do this, you must first know what motivates a person and proactively make personal "deposits" to build some solid connections so that when you need to make a "withdraw" you have invested enough. Deposits can be made by taking an interest in someone, providing them with help when they need it, or maybe buying them lunch/drinks. Less

a) I've never actually had someone refuse to help me when asked, but b) I would try ahead of time to get to know them so that when I need to influence them or need to request assistance, they already have a basic level of comfort with me. Less

McMaster-Carr

How would you go about doing research on a potential customer?

1 Answers

Find out what the core business is and the statistics surrounding the core.

Happy Thinking People

Wenn der Schokoriegel Mars eine Person wäre, wie wäre Sie?

6 Answers

Lästig und anhänglich

Mars als Person wäre übergewichtig (analog zum hohen Fettanteil), hätte einen schlechten Charakter (analog zur niedrigen Qualität der verwendeten Zutaten) und es gäbe eine eklatante Diskrepanz zwischen Eigenwahrnehmung und Selbstwahrnehmung (analog zu dem Bild wie Mars sich in der Werbung präsentiert und wie es von vielen Kunden eingeschätzt wird). Less

zäh, widerstandsfähig, süß, ungesunde Person, übergewichtig, aber auch geschmeidig Less

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Wolters Kluwer

Have you ever worked for a woman?

2 Answers

Yes

Yes

Tata Consultancy Services

Analysis of 2 graphs in German language Specific knowledge of the German market would have been neccessary

2 Answers

regarding discounters and supermarket segments

Could You give more details. I love tests and I was told Tata and few other companies make You do an anlaytic test at interview. Anyone remembers them Less

Flexisales

they asked there will be presure are you okay with it ??

2 Answers

Said Yes.

Yes any time

High Beam Global

They asked basic questions and wanted to know how can I connect my experience which wasn't relevant to the JD.

2 Answers

I was just me.

Can you help me connect me with the HR?

Roy Morgan Research

Why do you think you'd be good at working here?

2 Answers

I'm a good listener and great communicator.

Just used relevant customer service experience in my answer.

Cintas

Have you dealt with angry customers before.

2 Answers

Yes, all the time at my previous job. Just listened to them to understand and take notes to help resolve. Less

Yes. I usually put them on hold to calm them down. Then about 18 minutes later I will gauge their temperature...see if the xool down rime worked. If not, I'll tell them we're very close to resolving their problem, then back on hold for another 12-14 minutes. Then transfer call to a random dept. Usually don't have to worry about anything past step #1. Less

Accruent

Please tell me a little bit about yourself?

1 Answers

Where do you want to be 5 years from now?

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