Market Research Interview Questions

Market Research Interview Questions

"Clients depend on market researchers to utilize their excellent analysis and communication skills to provide insight on how their product will fare on the market. During an interview, employers will want to know if you have a good understanding of what their company is about, how you can contribute to their team, and what your skill set includes. Be sure to emphasize your ability to multi-task, handle a busy day, and customer service experience. Ultimately, companies want to hire market researchers who are motivated, so think about what fuels your drive."

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Senior Market Research Manager was asked...July 20, 2012

How do you influence people who do not report to you? How do you get them to do things even though they don't have to or want to?

2 Answers

I would answer this question by first stating that it is important to get to know how people are motivated on a personal level first. If they do not report to you then you might not have positional authority to ask them for a deliverable. At a company like Microsoft, I'm sure that there are jobs/roles that require people to get help/collaboration from people outside of their positional authority. To do this, you must first know what motivates a person and proactively make personal "deposits" to build some solid connections so that when you need to make a "withdraw" you have invested enough. Deposits can be made by taking an interest in someone, providing them with help when they need it, or maybe buying them lunch/drinks. Less

a) I've never actually had someone refuse to help me when asked, but b) I would try ahead of time to get to know them so that when I need to influence them or need to request assistance, they already have a basic level of comfort with me. Less


How would you go about doing research on a potential customer?

1 Answers

Find out what the core business is and the statistics surrounding the core.

Tata Consultancy Services

Analysis of 2 graphs in German language Specific knowledge of the German market would have been neccessary

2 Answers

regarding discounters and supermarket segments

Could You give more details. I love tests and I was told Tata and few other companies make You do an anlaytic test at interview. Anyone remembers them Less


they asked there will be presure are you okay with it ??

2 Answers

Said Yes.

Yes any time


How did you find these data?

2 Answers

Imaginative and diversed thinking

What makes you better than other candidates?

Roy Morgan Research

Why do you think you'd be good at working here?

3 Answers

I'm a good listener and great communicator.

Because I am the first class researcher in aeronautical engineer in the world.

Just used relevant customer service experience in my answer.

High Beam Global

They asked basic questions and wanted to know how can I connect my experience which wasn't relevant to the JD.

2 Answers

I was just me.

Can you help me connect me with the HR?


Have you dealt with angry customers before.

2 Answers

Yes, all the time at my previous job. Just listened to them to understand and take notes to help resolve. Less

Yes. I usually put them on hold to calm them down. Then about 18 minutes later I will gauge their temperature...see if the xool down rime worked. If not, I'll tell them we're very close to resolving their problem, then back on hold for another 12-14 minutes. Then transfer call to a random dept. Usually don't have to worry about anything past step #1. Less

D.R. Horton

What would you like your salary to be?

2 Answers

I asked if they knew how much they would pay, their response, "Yes"

I would like for it to be $60,000 and up but I would be working for them so it's what they feel like they should pay me. Less


Please tell me a little bit about yourself?

1 Answers

Where do you want to be 5 years from now?

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