Market Research Manager Interview Questions | Glassdoor

Market Research Manager Interview Questions

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Market research manager interview questions shared by candidates

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How do you influence people who do not report to you? How do you get them to do things even though they don't have to or want to?

2 Answers

a) I've never actually had someone refuse to help me when asked, but b) I would try ahead of time to get to know them so that when I need to influence them or need to request assistance, they already have a basic level of comfort with me.

I would answer this question by first stating that it is important to get to know how people are motivated on a personal level first. If they do not report to you then you might not have positional authority to ask them for a deliverable. At a company like Microsoft, I'm sure that there are jobs/roles that require people to get help/collaboration from people outside of their positional authority. To do this, you must first know what motivates a person and proactively make personal "deposits" to build some solid connections so that when you need to make a "withdraw" you have invested enough. Deposits can be made by taking an interest in someone, providing them with help when they need it, or maybe buying them lunch/drinks.

No real difficult questions; more personal opinions than anything else. Toughest question was "What do you think is Honda's biggest challenge?"

1 Answer

What was unexpected was the lack of a difficult question. It was only over an hour when interviews I've had with other companies for a similar position were a full day event.

Standard personality and fit questions. Past experience and how it would relate to success in Product Research role.

None - I was expecting interviewers to grill me on the fact that I lacked any scientific experience. Wasn't a concern and hasn't been an issue during my first year.

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